Can be sustainable a brand visual identity?

LESS IS GREEN
A Sustainable Identity System

Client: IPS
Direction: Dosdecadatres

We were commissioned to create the visual identity of the Institute for Sustainable Production (IPS). The task was to apply sustainability idea to brand identity design. But how can be sustainable a brand visual identity? Making a renewable, recyclable, and reusable and environmentally responsible flexible system.

“To do more with less" is an important aspect of sustainability. That is why the development of this visual system it has been designed from basic and combinable shapes. In this way, the result is always simple and functional. This system is recyclable because the same shape can be combined with others creating new shapes. Renewable, since the high capacity of combination of shapes, allows the creation of multiple graphics. Reusable because the same shape can be used on several occasions throughout the life of the brand.