LIVING TO THE FULLEST
Brand Film
LIVING TO THE FULLEST
Brand Film
Client MAHOU
Agency Interbrand
Creative Director Carlos Magro
Direction Dosdecadatres
Sound Design The Lobby
Interbrand commissioned us a film for MAHOU - main Spanish beer brand - to promote its premium range. The result was projected during the Madrid Fashion Week. We decided to make an endless choreography around a bottle.
«This video manages to break loose from the familiar advertising aesthetics in this branch by creating an entirely new style. The various elements such as animation, typography and, above all, the sound design are interwoven in a highly elegant manner in order to create an engaging and lasting impression. The video thus gives convincing proof that beer can also be envisioned differently.» — Statement by the Red Dot jury.
Interbrand commissioned us a film for MAHOU - main Spanish beer brand - to promote its premium range. The result was projected during the Madrid Fashion Week. We decided to make an endless choreography around a bottle.
«This video manages to break loose from the familiar advertising aesthetics in this branch by creating an entirely new style. The various elements such as animation, typography and, above all, the sound design are interwoven in a highly elegant manner in order to create an engaging and lasting impression. The video thus gives convincing proof that beer can also be envisioned differently.» — Statement by the Red Dot jury.