Brand identity for a new sports lovers channel on Movistar+

#VAMOS (Come on!) is the new MOVISTAR+ sports channel. The main goal was to catch the thrill of sports. Dosdecadatres has teamed up with the super–talented MOVISTAR+ creative team to create a new whole visual system. It gave us the opportunity to participate in all brand development process.

The sporty side of Movistar+
The sporty side of Movistar+
The sporty side of Movistar+
This new channel identity is carefully crafted to fit neatly with #0, a generalistic channel with comedies series, documentaries and late nights shows. #VAMOS it’s his sporty brother.
A playful visual system to catch
the thrill of sports
A playful visual system
to catch the thrill of sports
A playful visual system to catch
the thrill of sports

V is for VAMOS, but also for Victory.

V is for VAMOS,
but also for Victory

V is for VAMOS, but also for Victory.

The logo was designed to feel the emotion of sports. Channel’s name is #VAMOS but –on tv– appears as #V. It’s the contraction of the name but also the symbol of victory. The logo is a memorable icon on a TV or mobile device.

The logo was designed to feel the emotion of sports. Channel’s name is #VAMOS but –on tv– appears as #V. It’s the contraction of the name but also the symbol of victory. The logo is a memorable icon on a TV or mobile device.

GettyImages-636887418_grafica
Designed to create movement
Designed to create movement
Designed to create movement

The premise for the grid design was to help to build dynamic structures. Avoiding balanced compositions and positioning elements out of the horizontal or vertical axis.

grid_bluegrid
VAMOS_grid_margin_safes
VAMOS_grid_reserva_pics
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VAMOS_grid_txt
grid_mosca
grid_bg
grid_pics
Hi! This is me speaking
Hi! This is me speaking
Hi! This is me speaking

To maintain consistency within the channels family we have used Aperçu Movistar+ font, adding italic weight. A type developed by Colophon Foundry.

To maintain consistency within the channels family we have used Aperçu Movistar+ font, adding italic weight. A type developed by Colophon Foundry.

Boost emotions through motion
Boost emotions
through motion

Motion design is critical to creating emotions, instant recognition, and connect with the audience. Helping clarify the core concept and guiding the viewer from scene to scene across the narrative. We believe in motion design as a powerful tool to create a vivid experience.

Motion design is critical to creating emotions, instant recognition, and connect with the audience. Helping clarify the core concept and guiding the viewer from scene to scene across the narrative. We believe in motion design as a powerful tool to create a vivid experience.

Elasticity

Point of Interest

Littles wake-up calls to anticipate an event and to capture and guide the look of the spectator.

Anticipation

High Speed

In sports, some events occur so quickly that you barely can see. We play with the match–cut technique to suggest this idea.

Substitution

Substitution

Slow Motion

We apply elastic properties to graphics in order to create the feeling of being watching a slow-motion scene.

VAMOS_Emovi_eye
VAMOS_Emovi_eye
VAMOS_Emovi_mouth

All sports, all emotions.

All sports, all emotions.

All sports,
all emotions.

Fear, anger, sadness, joy, surprise, boredom, amazement, ... the best thing about sports is all the emotions that they make us feel. In order to connect with the audience, we created the sporty version of the "emovicons", Movistar+ own emoticons.

Fear, anger, sadness, joy, surprise, boredom, amazement, ... the best thing about sports is all the emotions that they make us feel. In order to connect with the audience, we created the sporty version of the "emovicons", Movistar+ own emoticons.

VAMOS_ID_brandbook
VAMOS_quote

Credits

Movistar+ Team
Creative Director Iñaki Marticorena
Art Director Ricardo Fernandez
Producers Miguel Ferrándiz, Veronica López, Clarisa Schapper
Graphic Design & Motion Asier Bueno, Oscar Arias, Rafael Sánchez
Sound Design Omar Tenani

Movistar+ Team
Creative Director Iñaki Marticorena
Art Director Ricardo Fernandez
Producers Miguel Ferrándiz, Veronica López, Clarisa Schapper
Graphic Design & Motion Asier Bueno, Oscar Arias, Rafael Sánchez
Sound Design Omar Tenani

Awards

Promax (2019) Gold · Brand Design Package
Promax (2019) Silver · On Air Ident
Laus (2019) Bronze · Visual Identity
New York Festival (2019) Oro · Image Promotion
New York Festival (2019) Silver · Brand Image

© 2020 DOSDECADATRES