Brand identity for a new sports lovers channel on Movistar+

Brand identity for a new sports lovers channel on Movistar+

#VAMOS (Come on!) is the new MOVISTAR+ sports channel. The main goal was to catch the thrill of sports. Dosdecadatres has teamed up with the super–talented MOVISTAR+ creative team to create a new whole visual system. It gave us the opportunity to participate in all brand development process.

#VAMOS (Come on!) is the new MOVISTAR+ sports channel. The main goal was to catch the thrill of sports. Dosdecadatres has teamed up with the super–talented MOVISTAR+ creative team to create a new whole visual system. It gave us the opportunity to participate in all brand development process.

This new channel identity is carefully crafted to fit neatly with #0, a generalistic channel with comedies series, documentaries and late nights shows. #VAMOS it’s his sporty brother.

This new channel identity is carefully crafted to fit neatly with #0, a generalistic channel with comedies series, documentaries and late nights shows. #VAMOS it’s his sporty brother.

The logo was designed to feel the emotion of sports. Channel’s name is #VAMOS but –on tv– appears as #V. It’s the contraction of the name but also the symbol of victory. The logo is a memorable icon on a TV or mobile device.

The logo was designed to feel the emotion of sports. Channel’s name is #VAMOS but –on tv– appears as #V. It’s the contraction of the name but also the symbol of victory. The logo is a memorable icon on a TV or mobile device.

The premise for the grid design was to help to build dynamic structures. Avoiding balanced compositions and positioning elements out of the horizontal or vertical axis.

The premise for the grid design was to help to build dynamic structures. Avoiding balanced compositions and positioning elements out of the horizontal or vertical axis.

To maintain consistency within the channels family we have used Aperçu Movistar+ font, adding italic weight. A type developed by Colophon Foundry.

To maintain consistency within the channels family we have used Aperçu Movistar+ font, adding italic weight. A type developed by Colophon Foundry.

Motion design is critical to creating emotions, instant recognition, and connect with the audience. Helping clarify the core concept and guiding the viewer from scene to scene across the narrative. We believe in motion design as a powerful tool to create a vivid experience.

Motion design is critical to creating emotions, instant recognition, and connect with the audience. Helping clarify the core concept and guiding the viewer from scene to scene across the narrative. We believe in motion design as a powerful tool to create a vivid experience.

Elasticity

Elasticity

Point of Interest

Point of Interest

Littles wake-up calls to anticipate an event and to capture and guide the look of the spectator.

Littles wake-up calls to anticipate an event and to capture and guide the look of the spectator.

In sports, some events occur so quickly that you barely can see. We play with the match–cut technique to suggest this idea.

In sports, some events occur so quickly that you barely can see. We play with the match–cut technique to suggest this idea.

Fear, anger, sadness, joy, surprise, boredom, amazement, ... the best thing about sports is all the emotions that they make us feel. In order to connect with the audience, we created the sporty version of the "emovicons", Movistar+ own emoticons.

Fear, anger, sadness, joy, surprise, boredom, amazement, ... the best thing about sports is all the emotions that they make us feel. In order to connect with the audience, we created the sporty version of the "emovicons", Movistar+ own emoticons.

Credits

Credits

Movistar+ Team
Creative Director Iñaki Marticorena
Art Director Ricardo Fernandez
Producers Miguel Ferrándiz, Veronica López, Clarisa Schapper
Graphic Design & Motion Asier Bueno, Oscar Arias, Rafael Sánchez
Sound Design Omar Tenani

Movistar+ Team
Creative Director Iñaki Marticorena
Art Director Ricardo Fernandez
Producers Miguel Ferrándiz, Veronica López, Clarisa Schapper
Graphic Design & Motion Asier Bueno, Oscar Arias, Rafael Sánchez
Sound Design Omar Tenani