#VAMOS (Let's go! in spanish) is the new MOVISTAR+ sports channel. The main goal was to catch the thrill of sports. Dosdecadatres has teamed up with the super–talented MOVISTAR+ creative team to create a new whole visual system. It gave us the opportunity to participate in all brand development process.
#VAMOS (Come on!) is the new MOVISTAR+ sports channel. The main goal was to catch the thrill of sports. Dosdecadatres has teamed up with the super–talented MOVISTAR+ creative team to create a new whole visual system. It gave us the opportunity to participate in all brand development process.
V is for VAMOS, but also for Victory.
V is for VAMOS,
but also for Victory
V is for VAMOS, but also for Victory.
The logo was designed to feel the emotion of sports. Channel’s name is #VAMOS but –on tv– appears as #V. It’s the contraction of the name but also the symbol of victory. The logo is a memorable icon on a TV or mobile device.
The logo was designed to feel the emotion of sports. Channel’s name is #VAMOS but –on tv– appears as #V. It’s the contraction of the name but also the symbol of victory. The logo is a memorable icon on a TV or mobile device.
The premise for the grid design was to help to build dynamic structures. Avoiding balanced compositions and positioning elements out of the horizontal or vertical axis.
The premise for the grid design was to help to build dynamic structures. Avoiding balanced compositions and positioning elements out of the horizontal or vertical axis.
To maintain consistency within the channels family we have used Aperçu Movistar+ font, adding italic weight. A type developed by Colophon Foundry.
To maintain consistency within the channels family we have used Aperçu Movistar+ font, adding italic weight. A type developed by Colophon Foundry.
Motion design is critical to creating emotions, instant recognition, and connect with the audience. Helping clarify the core concept and guiding the viewer from scene to scene across the narrative. We believe in motion design as a powerful tool to create a vivid experience.
Motion design is critical to creating emotions, instant recognition, and connect with the audience. Helping clarify the core concept and guiding the viewer from scene to scene across the narrative. We believe in motion design as a powerful tool to create a vivid experience.
Elasticity
Elasticity
Point of Interest
Point of Interest
Littles wake-up calls to anticipate an event and to capture and guide the look of the spectator.
Littles wake-up calls to anticipate an event and to capture and guide the look of the spectator.
Anticipation
High Speed
In sports, some events occur so quickly that you barely can see. We play with the match–cut technique to suggest this idea.
In sports, some events occur so quickly that you barely can see. We play with the match–cut technique to suggest this idea.
Substitution
Substitution
Slow Motion
We apply elastic properties to graphics in order to create the feeling of being watching a slow-motion scene.
All sports, all emotions.
All sports, all emotions.
All sports,
all emotions.
Fear, anger, sadness, joy, surprise, boredom, amazement, ... the best thing about sports is all the emotions that they make us feel. In order to connect with the audience, we created the sporty version of the "emovicons", Movistar+ own emoticons.
Fear, anger, sadness, joy, surprise, boredom, amazement, ... the best thing about sports is all the emotions that they make us feel. In order to connect with the audience, we created the sporty version of the "emovicons", Movistar+ own emoticons.
Credits
Credits
Movistar+ Team
Creative Director Iñaki Marticorena
Art Director Ricardo Fernandez
Producers Miguel Ferrándiz, Veronica López, Clarisa Schapper
Graphic Design & Motion Asier Bueno, Oscar Arias, Rafael Sánchez
Sound Design Omar Tenani
Movistar+ Team
Creative Director Iñaki Marticorena
Art Director Ricardo Fernandez
Producers Miguel Ferrándiz, Veronica López, Clarisa Schapper
Graphic Design & Motion Asier Bueno, Oscar Arias, Rafael Sánchez
Sound Design Omar Tenani
Awards
Promax (2019) Gold · Brand Design Package
Promax (2019) Silver · On Air Ident
Laus (2019) Bronze · Visual Identity
New York Festival (2019) Oro · Image Promotion
New York Festival (2019) Silver · Brand Image
Selected Works
Fundacion Reina SofiaTV Commercial
Spanish WesternMain titles for a documentary about Westerns shooted in Spain.
Living to the fullestFashion film
WaterCorporate film
Lines with CirclesAdvertising
Less is GreenStop Motion
This is TrustAdvertising
Through the Breaking GlassMotion Graphics
100K AIGAType design
ObsessionsMotion Graphics
© 2022 DOSDECADATRES